pasture raised
Bringing the “farm” back to hog farming
A look at the economics and scalability of raising hogs outside—and the characters doing it
RALEIGH, N.C.—Dan Moore's farm marks an abrupt exit from the fringes of suburbia: cookie cooker homes give way as a rolling road weaves you through a dense canopy of deciduous trees.
It would be easy to miss the driveway but for a small sign of a cartoon cow with a sword, the logo for the family farm dubbed, of course, Ninja Cow.
Moore's family has deep roots in North Carolina. His relatives have farmed here for more than a century.
"I tried to leave like most farm kids but got pulled back," Moore tells me on a mid-80s day in April, right before his busy season. The 84-acre Ninja Cow Farm (named after a difficult and elusive cow from years past) is just 20 minutes south of downtown Raleigh. Approaching the farm, you see the hallmarks of encroaching sprawl—manicured lawns, fastidious landscaping, subdivisions. Moore's plot of Earth is wild, well protected, covered by trees—with the hallmarks of people and animals at work.
The farm is half pasture, half wooded. Moore's hogs roam and root among the trees. They squeal, nudge one another, burrow in mud and eat from piles of would-be-wasted Raleigh Farmer's Market produce.
Moore, sporting a flat-brimmed straw farmers hat, dark shades, khaki shorts, sandals and an orange shirt with the Ninja Cow logo, leads me to a 4x4 Gator vehicle for a tour.
His slight drawl, pork business ties and family roots make him pure North Carolina. But his unorthodox, stench-free farm of free-range pigs and cows is an anomalous outlier in a state—and country—where most hogs are raised in buildings, confined by metal cages and subject neighbors to overwhelming smells and polluted waterways.
Economists and researchers say the market is stacked against farmers like Moore. Outdoor hog production has a place, but it's "clearly a niche," says John McGlone of Texas Tech University, who has been researching different techniques of hog raising for years.
His answer on the future is not nuanced: "It's indoors." The reasons are simple: More control, more consistency, lower costs.
However, meat eaters are increasingly looking for local, humane, environmentally friendly pork. Ninja Cow isn't technically a "pasture farm" since the hogs are feeding on produce from the farmer's market and roaming the woods. But it's unquestionably a farm: And that lies at the heart of a move toward raising hogs outside—both from the farmer's and consumer's point of view.
Advocates of outdoor hog raising say the industry model is simply hiding costs in excess pollution, government subsidies and lax regulation.
"Commodity pork is not the true cost of food," says Ross Duffield, farm manager with the Rodale Institute, a Pennsylvania-based research institute advocating for organic farming. "We need to get back in touch with farmers, and farmers need to let consumers know hog pork is raised."Treatment, taste and trends
Giving hogs a diverse diet and some space seems better for their health—and ours
HARLAN, Iowa—Over a lunch of burgers and pork tacos, Ron Rosmann talks about everything from bluegrass music to one of his favorite authors, Mari Sandoz.
But when the topic turns to hobbies, his son interjects: "Your only hobby was farming."
Rosmann, smiles, wipes his mouth. "That's true."
His 700-acre farm is much more than hobby—growing organic oats, beans, turnips, hay, and raising about 90 cows and hundreds of organic hogs annually. Rosmann has dedicated his life to environmentally friendly, family farming.
Back at the farm he gives me the tour with barn kittens following us around.
He has a large hoop structure to contain the pigs, a type that's gaining popularity among outdoor hog raisers. The kittens scare some young piglets as we talk organic feed and watch a sow root around a bit, flop her body down, kick around a couple times and seemingly smile once properly muddy.
Of course I can't confirm the smile. But Rosmann's hogs aren't confined in the metal cages favored by industry, which have been linked to stress in the animals. And increasingly consumers are looking for meat that was raised without such shackles.
Last year a U.S. survey found that 77 percent of consumers are concerned about the welfare of animals they eat. In a national survey in 2014, 69 percent of Americans said animal welfare was a priority when grocery shopping. In another survey the same year by the American Humane Association, 93 percent of almost 6,000 people surveyed said it was "very important" to buy humanely raised products.
Humane treatment of animals ranked more important for respondents than organic, and antibiotic free. This spring, in a Food Demand survey conducted regularly by Oklahoma State University, animal welfare clocked the largest increase in consumer awareness among all factors.
Ross Duffield, farm manager with the Pennsylvania-based Rodale Institute, a nonprofit research group advocating for organic farming practices, says the 2015 purchase of Applegate Farms by corporate giant Hormel Foods is a sign that corporate agriculture "sees the writing on the wall" and that niche meat may soon not be so niche. Applegate makes natural and organic meats, whereas Hormel was perhaps better know for Spam and had almost no organic presence before the purchase.
Also in 2010 poultry giant Perdue purchased Niman Ranch, which operates one of the largest hog pasture operations in the country by using hogs from hundreds of small pasture hog farmers.
"The taste is much better," Rosmann says of hogs raised outside of confinement facilities. "But it also seems a better environment for the hogs."