In a bold move to address the environmental and social toll of fast fashion, France's parliament has green-lit legislation aimed at curbing the industry's excesses.
France proposes penalties and advertising bans for fast fashion to mitigate its ecological impact.
The legislation, aimed at reducing waste and encouraging sustainable consumer habits, targets major players like Shein.
Efforts include enhancing consumer awareness and imposing fines based on the environmental and carbon impact of products.
Key quote:
"Ultra fast fashion is an ecological disaster: clothes are poorly made, widely purchased, rarely worn and quickly thrown away."
— Christophe Béchu, minister of Ecological Transition
Why this matters:
Fast fashion, the rapid production of high volumes of low-cost clothing, has become a significant source of pollution and environmental degradation. This industry model, designed to quickly turn around new styles and trends, encourages overconsumption and leads to a staggering amount of waste.
Published Wednesday, the "2023 report on the state of France" shows that all age groups share concern about climate change, with no major difference between people aged under 35 years and older people.
