beef industry

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Inside the beef industry's campaign to influence kids

Big Beef is wooing science teachers with webinars and lesson plans in an attempt to change students’ perceptions of the industry.
regenerative cattle ranching

Climate-smart cowboys hope regenerative cattle ranching can heal the land and sequester carbon

Grazing livestock to mimic how wildlife forages can prevent the erosion of topsoil, protect water quality and keep carbon out of the atmosphere, but it requires big changes in how the beef industry operates.

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beef’s climate messaging machine
USDA Animal and Plant Hea/Flickr/Public Domainhttps://creativecommons.org/publicdomain/zero/1.0/

Inside big beef’s climate messaging machine: confuse, defend and downplay

A Masters of Beef Advocacy program teaches ‘scientific sounding’ arguments on cattle’s sustainability in an all-out public relations war
extreme drought cattle ranching climate

Extreme drought could hurt future beef supply in U.S. and Canada, experts warn

Experts say an uptick in drought and other extreme weather events has beef farmers in the U.S. and Canada thinning their herds in near-record numbers, which could lead to supply problems in the beef industry over the longer term.

Texas cattle industry faces existential crisis from historic drought

Texas cattle industry faces existential crisis from historic drought

The megadrought in the Western U.S., the region’s worst in 1,200 years, is threatening America’s cattle heartland: withering pastures, wrecking feed harvests and endangering a quintessential way of life.

 greenwashing low-carbon beef

Is there really such a thing as low-carbon beef?

The USDA is making it easier for farmers to market their meat as “low-carbon.” Not everyone is happy about it.
Australia looks forward to carbon-neutral beef farming by 2030 to fight against climate change
Photo by Annie Spratt on Unsplash

Australia looks forward to carbon-neutral beef farming by 2030 to fight against climate change

Australia, which is one of the largest producers of beef globally, aims to make its beef industry climate-friendly by 2030.

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