When it comes to raising beef, instead of using feedlots – where cattle are confined and fed a grain diet for part of their lives – regenerative farmers prioritize healthy grass in their pastures in order to maximize how much feed is naturally available to their animals.
When the pioneering, pasture-based company abruptly closed after serious sourcing allegations, it sent shockwaves through the industry. A grass-finished beef producer talks with her peers about what went wrong and what comes next.
The purveyors of “grass-fed” beef want you to believe that it solves meat’s environmental problem. But this is merely a branding exercise, not a climate solution.
The University of Wisconsin-Madison project will help farmers transition to pasture-based systems to protect the environment and boost rural livelihoods while meeting demand for grassfed meat and dairy.
