james d jr (1962- )

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Jim Farley tries to reinvent Ford and catch up to Elon Musk

Jim Farley tries to reinvent Ford and catch up to Elon Musk

Ford’s chief executive is about to introduce an electric F-150 pickup truck that could determine whether the automaker can survive and thrive in an industry dominated by Tesla.
Ford splits into electric and gas divisions to speed up transition

Ford splits into electric and gas divisions to speed up transition

E.V. operations will focus on technology and growth while the traditional business continues to chase profits. “You can’t have people work on both at the same time,” the chief executive said.
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