Facing allegations of greenwashing, clothing giant Lululemon turns to Edelman, a PR firm known for its fossil fuel industry connections, for damage control.
Lululemon, accused of misleading environmental claims, partners with Edelman, a PR firm with a history of fossil fuel industry ties.
Stand.earth's complaint to Canada's Competition Bureau highlights Lululemon's increased supply chain emissions despite its "Be Planet" campaign.
Edelman, despite its climate commitments, faces criticism for not aligning its actions with its stated goals in climate action.
Key quote:
"This is a huge enterprise. They could easily afford to be true to their climate commitments. It seems clear to me that the only green that really matters for Edelman is money."
— Melissa Aronczyk, professor, Rutgers University
Why this matters:
This situation underscores the complex relationship between corporate environmental claims and actual practices, highlighting the need for transparency in sustainability efforts.
MycoWorks uses mycelium, the substance in the root structure of mushrooms, to make Reishi, which has the look and feel of leather. Big-name companies are very interested.
