When McDonald's announced its plan to launch a plant-based burger earlier this month, Twitter users were quick to mock the product's unimaginative name: the … McPlant.
The fast food giant’s shift toward plant-based meat could have major implications for the growing sector—but it’s not quite clear where this specific plant-based meat is coming from.
Fast-food giants such as Burger King have embraced the meatless-meat craze. McDonald’s is taking its time to consider the logistics of adding a plant-based burger.