Major meat and dairy companies allocate a small fraction of their revenue to emissions reduction, with Brazilian giant JBS spending just 0.03%.
The sector, responsible for over 14% of global greenhouse gas emissions, faces accusations of greenwashing due to misleading sustainability claims.
Companies target younger consumers through social media, while opposing stricter environmental laws behind the scenes.
Key quote:
“They claim to be committed to climate solutions while employing deceptive tactics to distract, delay and derail meaningful action. These tactics mirror those of Big Oil and Big Tobacco, allowing them to continue their harmful practices unchecked.”
— Nusa Urbancic, CEO of Changing Markets Foundation
Higher beef prices are becoming a reality for meat eaters in the US as ranchers are reducing their cattle herds due to drought and lofty feed costs. Can plant-based substitutes take the place of a juicy beef burger?
