messaging
Hollywood misses chance to spotlight climate crisis in blockbusters
Despite the climate emergency, Hollywood films rarely address the issue, focusing instead on pure entertainment.
In short:
- The film "Twisters" follows a 1996 disaster movie but avoids climate messaging, focusing on entertainment.
- Studies show that only a small fraction of top-grossing films address climate change explicitly.
- Filmmakers struggle to incorporate climate issues due to fears of audience backlash and perceived difficulty in storytelling.
Key quote:
“I just don’t feel like films are meant to be message-oriented.”
— Lee Isaac Chung, director of Twisters
Why this matters:
Hollywood, with its vast influence and global reach, has long been a powerful tool for shaping public consciousness. However, when it comes to addressing one of the most pressing issues of our time—climate change—the silver screen has often shied away.
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