When Patagonia made its first acquisition in more than two decades, it didn’t invest in an outdoor apparel brand. Instead, the company bought Moonshot, a startup that makes snacks with a low-carbon footprint.
Patagonia founder Yvon Chouinard and his family shocked the world by making Earth its only shareholder. Will other businesses follow suit? That's the bet.
Patagonia's decision to donate profits to climate change is an example of why private and family businesses often do more for the planet than the stock market.
