peer pressure

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climate psychology behavior change

What makes people act on climate change, according to behavioral science

To get people to shift to more climate-friendly behavior, what works best? Education? Payments? Peer pressure?
Climate-change activists say you can’t fight global warming through individual actions. They’re wrong
www.washingtonpost.com

Climate-change activists say you can’t fight global warming through individual actions. They’re wrong

Buying hybrids convinces other people to buy them — a dynamic that can save the planet
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