If a tree has to be cut down, it often becomes waste. Some people are now using that urban wood as a resource, turning those trees into furniture, bridges, and even guitars.
But the real selling point is offering low-income consumers a way to eliminate the “poverty tax,” where smaller sizes cost more by weight. Now you can get just as much as you need—for a set price per ounce.
As it gets out of the bike-sharing business, Uber decided the issues with giving its bikes away were too complicated—and so just sent them to the dump.
A company known for its disposable furniture seems like it would have a hard time quickly getting to a place where it reduces more greenhouse gas emissions than its entire value chain creates. But the company has a plan.
