Automakers reduce focus on electric vehicles amid slower adoption

Major automakers are slowing down their electrification plans, citing lower-than-expected consumer demand for EVs, even as sales continue to grow.

Tim Stevens reports for Canary Media.


In short:

  • Ford has delayed the release of some EV models and cut its EV development budget by $12 billion, citing cost concerns.
  • Mercedes-Benz pushed back its goal for 50% EV sales from 2025 to 2030, citing market conditions, while Volvo and Volkswagen have softened their EV plans.
  • EV sales are growing, but slower than expected, leading automakers to re-emphasize hybrids as a bridge to full electrification.

Key quote:

“The expansion of the plants will depend on how the market for e-cars develops.”

— Thomas Schmall, Volkswagen chief technology officer

Why this matters:

Despite EV sales rising, the shift away from internal combustion engines is slower than expected, risking delays in reducing vehicle emissions and slowing progress toward climate goals.

Related: Electric vehicle purchases show a political divide in the US

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