New York takes legal action against Brazilian meatpacker over misleading climate promises

New York's Attorney General Letitia James accuses JBS, the world's largest meatpacker, of false advertising about its climate initiatives.

David Gelles and Manuela Andreoni report for The New York Times.


In short:

  • JBS is charged with making deceptive claims about reaching net-zero greenhouse gas emissions by 2040.
  • The company's statements in ads and interviews have been criticized as greenwashing, misleading consumers about its environmental impact.
  • Despite JBS's defense, the lawsuit underscores the growing legal and public scrutiny over corporate environmental claims.

Key quote:

"When companies falsely advertise their commitment to sustainability, they are misleading consumers and endangering our planet."

— Letitia James, New York Attorney General

Why this matters:

This lawsuit emphasizes the importance of truthful environmental reporting by corporations, pivotal for informed consumer choices and the global effort against climate change. It signals a rising accountability for companies in their environmental commitments, reflecting broader concerns over climate action's authenticity in the corporate sector.

Peter Dykstra: The fervor surrounding so many environmental issues makes the subject matter so vulnerable to being fertilized with B.S.

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