Newsletter Photo by Kenny Eliason on Unsplash New research rooted in behavioral science shows how to dramatically increase reach of low-income solar programs The gift of a one dollar bill, plus a referral slip with a stamped envelope, leads to a big increase in success for a California nonprofit.
Newsletter news.wttw.com The psychology of coronavirus vs. climate change: Why we mobilize for one, not the other Humans are great problem-solvers, but climate change doesn’t feel urgent enough, say behavioral scientists. They’re trying to figure out how to change that.
