behavioral psychology

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Photo by Kenny Eliason on Unsplash

New research rooted in behavioral science shows how to dramatically increase reach of low-income solar programs

The gift of a one dollar bill, plus a referral slip with a stamped envelope, leads to a big increase in success for a California nonprofit.
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The psychology of coronavirus vs. climate change: Why we mobilize for one, not the other
news.wttw.com

The psychology of coronavirus vs. climate change: Why we mobilize for one, not the other

Humans are great problem-solvers, but climate change doesn’t feel urgent enough, say behavioral scientists. They’re trying to figure out how to change that.
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