Clif Bar, King Arthur Flour, Organic Valley, and others are providing university endowments to counter a system stacked in favor of conventional agriculture.
A mayor banned pesticide use on the farms surrounding his village. Even though he was prosecuted for doing so, dozens of other mayors have followed his lead.
Regenerative practitioners say that healthy soil eventually leads to reducing synthetic chemicals. But some advocates say those chemicals have damaging effects and should be addressed.
Earth's population is soaring and climate change threatens to make farming in many regions even tougher. Growing plants without soil could be a solution.