marketing
The Hague makes history by banning fossil fuel ads
The Hague has passed the world’s first law prohibiting advertisements promoting fossil fuel products and high-carbon services like aviation and cruise ships.
In short:
- The new law, effective in 2025, bans fossil fuel-related ads from public spaces like billboards and bus shelters in The Hague.
- The legislation does not cover political advertising by the fossil fuel industry or brand-promoting ads.
- The move may inspire similar efforts in cities like Toronto and Graz.
Key quote:
“The Hague shows the courage needed to tackle the climate crisis.”
— Femke Sleegers, Reclame Fossielvrij
Why this matters:
Fossil fuel ads promote unsustainable behaviors that conflict with climate policy. Banning these ads can help shift public focus toward sustainable options like public transport, supporting broader environmental goals.
Sustainability awards go to ad agencies with fossil fuel clients
Despite partnering with major polluters, advertising agencies WPP, Publicis Groupe and Edelman received top sustainability awards at Cannes Lions.
In short:
- Edelman won a sustainability award for an energy-saving campaign but has long-standing contracts with fossil fuel companies like Shell.
- Publicis Conseil and Renault were awarded for providing vehicles in "mobility deserts" despite Publicis Conseil’s past work with TotalEnergies.
- WPP agencies AKQA and Ogilvy also won sustainability awards while maintaining ties with oil giants such as BP and Chevron.
Key quote:
“In a warming world, every degree has a significant impact.”
— Edelman campaign voiceover
Why this matters:
Awarding sustainability honors to agencies with polluting clients illustrates the inconsistency in recognizing genuine environmental efforts. It raises concerns about the credibility of such awards and the ongoing influence of fossil fuel companies.
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