The Hague makes history by banning fossil fuel ads

The Hague has passed the world’s first law prohibiting advertisements promoting fossil fuel products and high-carbon services like aviation and cruise ships.

Isabella Kaminski reports for The Guardian.

In short:

The new law, effective in 2025, bans fossil fuel-related ads from public spaces like billboards and bus shelters in The Hague.
The legislation does not cover political advertising by the fossil fuel industry or brand-promoting ads.
The move may inspire similar efforts in cities like Toronto and Graz.

Key quote:

“The Hague shows the courage needed to tackle the climate crisis.”

— Femke Sleegers, Reclame Fossielvrij

Why this matters:

Fossil fuel ads promote unsustainable behaviors that conflict with climate policy. Banning these ads can help shift public focus toward sustainable options like public transport, supporting broader environmental goals.

www.theguardian.com

The Hague makes history by banning fossil fuel ads

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