The Hague makes history by banning fossil fuel ads

The Hague has passed the world’s first law prohibiting advertisements promoting fossil fuel products and high-carbon services like aviation and cruise ships.

Isabella Kaminski reports for The Guardian.

In short:

• The new law, effective in 2025, bans fossil fuel-related ads from public spaces like billboards and bus shelters in The Hague.
• The legislation does not cover political advertising by the fossil fuel industry or brand-promoting ads.
• The move may inspire similar efforts in cities like Toronto and Graz.

Key quote:

“The Hague shows the courage needed to tackle the climate crisis.”

— Femke Sleegers, Reclame Fossielvrij

Why this matters:

Fossil fuel ads promote unsustainable behaviors that conflict with climate policy. Banning these ads can help shift public focus toward sustainable options like public transport, supporting broader environmental goals.