The word is a play on “greenwashing,” a well-established marketing tactic in which companies overstate their environmental credentials. In a way, one has led to the other.
McDonald's has vowed to address the planet-warming problem behind its most popular menu item. But an examination shows the world's biggest hamburger chain hasn't cut the climate impact of its beef.
At a time when interest in regenerative agriculture is growing, a new study looks at the way pesticides can devastate soil species that foster plant health and sequester carbon.
By 2030, emissions from McDonald’s restaurants and offices will need to drop 36%, compared to 2015, to meet the company’s science-based targets. This new restaurant now open at Walt Disney World Resort in Florida is one step toward that goal.
By signing on to hit science-based targets designed to keep the planet from warming more than two degrees Celsius, the burger giant wants to take more ambitious steps to reduce emissions in its supply chain and waste at its stores.
