The word is a play on “greenwashing,” a well-established marketing tactic in which companies overstate their environmental credentials. In a way, one has led to the other.
McDonald's has vowed to address the planet-warming problem behind its most popular menu item. But an examination shows the world's biggest hamburger chain hasn't cut the climate impact of its beef.
At a time when interest in regenerative agriculture is growing, a new study looks at the way pesticides can devastate soil species that foster plant health and sequester carbon.
When McDonald's announced its plan to launch a plant-based burger earlier this month, Twitter users were quick to mock the product's unimaginative name: the … McPlant.
The fast food giant’s shift toward plant-based meat could have major implications for the growing sector—but it’s not quite clear where this specific plant-based meat is coming from.
By 2030, emissions from McDonald’s restaurants and offices will need to drop 36%, compared to 2015, to meet the company’s science-based targets. This new restaurant now open at Walt Disney World Resort in Florida is one step toward that goal.
