The Daily Climate

The mystery of the social media disinformation war on plant-based meat

Wellness influencers, keto dieters, and the anti–seed oil crowd have been recirculating attacks on plant-based meat on Instagram and TikTok. Who's behind it?

Solutions

How the best plant-based meat could come from duckweed and rubisco

A farm in California is trying to grow a plant-based protein that tastes better than its animal counterparts.

Impossible’s new “Indulgent” burger has more calories, fat, and sodium

How are we going to get Americans to dramatically cut back on their meat consumption? Give them a product that tastes just as good—or better. Impossible’s new burger is designed to do just that.

Politics

Plant-based meat’s mistake: Focusing too much on the real thing?

Companies invested hugely in plant-based meat alternatives. But human psychology is stubborn.

Impacts

How sustainable are fake meats?

Newfangled meat alternatives can fill a large part of our demand for meat—and if they’re as green as they claim, which is not easy to verify independently—they might offer carnivores a way to reduce the environmental impact of their dining choices without giving up their favorite recipes.

www.theguardian.com

Plant-based meat by far the best climate investment, report finds

Exclusive: Non-animal proteins can play critical role tackling climate crisis, says Boston Consulting Group

Solutions

Plant-based meat marketing hits meat industry in Valentine’s Day ad campaign

This Valentine’s weekend ad blitz by a plant-based food company is the latest sign of the increasingly vitriolic rhetoric between plant-based food companies and mainstream meat industries, one that could even be considered below the belt.

ORIGINAL REPORTING