social pressure

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How you can get others to help climate change, live sustainably

Your decision to buy that heat pump or induction stove might feel like it came after much deliberation and research. You might want to thank your friends and family.
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What coaxes greener habits: Facts, money, or social signals?

A wide-ranging and comprehensive analysis of over 400 studies set out to find the most effective interventions. Spoiler: It isn’t facts.