The tobacco industry made millions selling “healthy cigarettes” even when it knew smoking killed. Decades later, will the fossil fuel industry get away selling us “healthy” carbon using the tobacco industry’s playbook?
In The Playbook: How to deny science, sell lies and make a killing in the corporate world, Jennifer Jacquet maps out how companies respond to a major threat to their operations — scientific evidence.
Gun, fossil fuel, and tobacco industries all use a similar playbook to promote their harmful products—to convince people that the truth can’t be known, delaying policy action.
The Trump administration, during its last days in power, fired another shot in its war on regulations and science-based policies, rewriting the rules on the use of scientific research at EPA.
