The Epoch Times promotes anti-climate ads across Europe

The Epoch Times, a pro-Trump publication, has been accused of spreading anti-climate misinformation through hundreds of ads across Europe, leading to concerns about stoking climate skepticism.

Joey Grostern reports for DeSmog.

In short:

• The Epoch Times has run 425 anti-climate ads on social media in Europe since January, with many targeting the role of CO2 in climate change.
• The publication has faced scrutiny for misleading claims, resulting in several ads being flagged or removed by Meta platforms.
• Global Witness, a campaign group, has urged the UK Advertising Standards Agency to investigate and potentially ban these ads.

Key quote:

“After sowing division and disinformation in the U.S., everyone in the UK should be alarmed that the Epoch Times is using the same playbook here."

— Nienke Palstra, campaign strategy lead, Global Witness.

Why this matters:

Misinformation campaigns can hinder global efforts to combat climate change, influencing public perception and political agendas that impact environmental policy. Read more: Moving forward after four years of fights and falsehoods.